What do you think the impact of the coronavirus will be on making events more sustainable and on climate change?
On the one hand, we think that the industry will be less able to invest in training for their teams on understanding how to make their events more sustainable.
On the other hand, there has been unprecedented demand for online events which will hopefully reduce the need for unnecessary meetings with associated flights. We are excited to see innovation to improve the virtual event experience so that they can compete with live events.
China has shown a sharp reduction in pollution and greenhouse gas emissions after travel bans and quarantines were implemented in response to the virus. Although increased home electricity use if everyone works at home might offset the reduction in CO2.
If one silver lining in this awful situation is that business professionals think twice about hopping on a plane to attend a 30 minute meeting, then that is a positive step towards reducing CO2 emissions.
Would love to know what you think!