It is important being aware of how to reduce environmental issues. In this sense, event companies must base their visions and objectives on principles that reduce negative impacts, thus having responsibility with society. I believe that any stakeholder in this industry should consider that the impact they bring will not only influence the company’s image, but also its personal future, and this is what corporate social responsibility intends to transmit. As a professional ambition, it will be advantageous and beneficial to work with a team that is inspired by sustainable practices considering the 3 pillars of sustainability, as is the case of Rock in Rio Lisbon. Considering the environmental impacts, this musical event is based on the efficient use of resources and raw materials, works with innovative technologies and has huge waste management in partnership with other organizations, reducing wastes and avoiding excessive consumption. It is important to emphasize that some of the activities are for children so that from an early age they realize the importance of sustainability.
Moreover, event organizers and all the stakeholders should always consider how they can be responsible and sustainable while planning an event, positively influencing the Corporate Social Responsibility, offering an event socially responsible. For that propose, should be considered practices, suggested by the different stakeholders, such as the choice of the appropriate venue will have different influences like reducing gas emissions through an accessible location with public transport, venues that implement the use of renewable energy, the strategic plan for catering offer to avoid waste, and among others. It is also important to recognize the current position of the event through internal and external analysis, thus being able to adapt the appropriate practices to the event based on the various measures suggested.
Which innovative solutions do you suggest that enable events to reach corporate social responsibility?
Some sites with sustainable measures: