I think the biggest thing with social media is ‘tone of voice’. We have to watch how we say things so instead of -
‘You don’t have a recycling system in place for your event! You are destroying the world! Do better!’
We should say
‘I noticed that at this event, you didn’t have a recycling system in place. I recommend X supplier and Y supplier to help you organize this for your next event’
A call to action (including links or emails to the supplier / website) is really important as if there is no call to action, taking that initiative in the moment won’t feel important as they have to take more steps to figure out how to connect with the recommendations.
Transparency is also important - owning up to your mistakes and sharing what you learned will help others learn from your mistakes and use your learnings to improve their processes. There is a huge community of Event Profs on LinkedIn and Twitter that will love this information.
At my role with The Bulb, I am essentially a Jack of All Trades! Most days you can find me researching solutions, new products, sustainable innovations, and even things like government policies that will impact an events sustainability. I also help with report writing, take client meetings, meet with suppliers to vet them, take the time to attend events that discuss sustainability and network - we can learn so much from other industries and people working in those industries. It’s hard work and some days are more nitty gritty than others but the bigger picture is giving everyone the tools, knowledge and a safe space to have conversations around what we can do better is what I’m always striving for!