I'm a sustainable behaviour change expert for events. AMA

Thank you for hosting Livvy, I have got loads out of the chat and a pathway a head. Time to get creative!
Thank you all
Jayne

1 Like

Thanks for your time today, Livvy - it’s been really helpful. Lots to think about and put into action!

2 Likes

Do you find it a challenge to align your sustainability values when working with big agencies like GPJ? Do you think they apply sustainability policy on a project / client relationship basis rather than a company wide basis?

My values are to support and inspire people to adopt sustainability by making it relevant to them. As long as people have a desire to make positive changes then I will consider working with them (there are some industries I wont work with of course and I won’t get involved with greenwash). Agencies like GPJ have people within them who are making changes and working within the industry to foster change (can’t tell you yet about the initiative but its a good one).

There are lots of EM who want to make changes but are hampered by client priorities and the competition from other agencies. If there was a levels playing field within the industry where the only option was environmentally and socially responsible events then clients going for the cheapest option wouldn’t be an option.

But as customers expect sustainability, brands want to align with that, so its all about changing the social norms and highlighting the value and benefits from doing things differently.

3 Likes

Apologies, a cert ed is a teacher training course, it is the qualification gained if you haven’t got a degree. I did my course with a wonderful woman called Lou Mycroft. This chat has reminded me how much she showed us relating to changing behaviour, of course this was relevant to unruly 14 + year olds

We are all big kids really!

2 Likes

Time’s up everyone! Thank you for your questions and thank you to @Livvy for hosting this Ask Me Anything session.

If you have any more questions for Livvy, you can contact her on here @Livvy, on her website Sustainable Sidekicks (where you can find lots of other behaviour change tips) or through LinkedIn.

Since this topic was so popular, we have created a new conversation here - please come on over and continue the conversation about sustainable events and behaviour change.

Livvy will also be running a workshop on ‘Creating an Engaging Sustainability Policy’ on 16th July 1-3pm- Freelancer rate of £59.

Join us on the Green Room next week for our Ask Me Anything Session on Tuesday 14th July, for a #PlasticFreeJuly themed topic.

Have you rad Tom Zsarkys book on packaging? https://www.amazon.co.uk/Future-Packaging-Tom-Szaky/dp/1523095504

1 Like

Thank you, Livvy. I loved this session. :smiley:
I was caught in a phone call and didn’t manage to ask anything, but took a lot of notes of websites, books, etc to look at.

2 Likes

This topic was automatically closed after 35 minutes. New replies are no longer allowed.